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Chinook Entrepreneur Challenge Page 10

Evaluation Criteria

1. Executive Summary

No interest, low

growth potential

Of little interest

Piques interest;

warrants further

warrants further

Piques interest,

fascinating, high

issues covered;

issues covered,

Relevant issues

2. Overall Plan (Executive Summary, body, appendices)

(prototype in the

completed), and

interest from a

Competitors not

analyzed; clear

but diminishing

No clear reason

Value clear but

conducted, first

customers listed

defined but hard

or large growing

expected in the

expected in the

expected in the

expected in the

expected in the

industry leaders

strategy on the

or unconvincing

covered or only

covered poorly.

Individual ideas

strategy on the

or unconvincing

covered poorly.

covered or only

covered poorly.

strategy clearly

but with obvious

consistent, and

Very convincing

penetration can